7 Smart Yet Unconventional Ways to Promote Your YouTube Music Video Online

YouTube is the biggest platform for both budding and veteran musicians who are looking for a boost in their professional careers. Only audio is out of date now! If you follow the successful contemporary musicians, you will notice that there is one thing that all of them have in common. They all have music videos for their tracks. Videos attract more audience than plain audio. So if you want better audience engagement for your music, you should make an interesting video to go along with it. With millions of music videos getting uploaded every day on the platform, it is quite hard to get the attention of the right audience. This is why online promotion is highly necessary for YouTube music videos. To do that you must first know how to promote your music video on YouTube. Let’s go through the unconventional yet effective methods of YouTube music video promotion for a brighter future. 

1. Find your target audience 

To promote your music videos online, you first need to know whom you should target. There is a vast number of audiences on YouTube and all over the internet. 

For example, You are a hip hop artist and want your music videos to get boosted. Then go to other, mostly successful hip hop artists’ videos and check their marketing strategies. The first thing you should look for is who the target audiences are. The steps are - 

• First, look for other YouTube channels that specialize in your music genre. 
• Next, go through their fan base by looking through the comment section. 
• Then, find out what the fans like or dislike. You can approach them through their social media pages. Send them direct links to your video. Tell them a few things about your music and yourself. Encourage them to share your work online. 

2. Get your music added to other channels' playlist 

Playlists play a huge role in the online exposure of your music. When you like certain tracks, you must create a specific playlist consisting of those tracks so that people can find them easily and listen to the audiences to know what they like to hear. When YouTube visitors like someone’s music, they also go through their playlists to find similar kinds of music. It’s the best way to promote your music to a larger audience. So get your music to other’s playlists who have a substantial amount of followers. To get your music on other channel’s playlists, you need to follow the steps: 

• Make a playlist and add other YouTubers' music to it. So that they get encouraged to include your music to their playlists as well. 
• Add the popular and trendy tracks in the playlists and add your own tracks in between. 
• You can approach other YouTubers through email and submit your music to get placed in playlists. 

3. Promote on social media 

Social media is a mini version of the world right now. Almost everyone is on them. You can get an immense amount of audience engagement in one place. Most famous artists have accounts on these platforms. Whenever they release a new music video they spread the word through their social media. You need to create an effective social media promotional strategy that will enable you to have constant audience engagement. 

• Share your music videos regularly through your social media pages. 
• Enable the share option so that your followers can relay the word to other potential fans. 
• Interact with your audience through the comment section. Ask what they want from you in the future. 

4. Collaborate with other musicians 

If you are struggling to get more audience attention, you can collaborate with other YouTube channels to access a bigger fan base. When you collaborate with others, you will get the views from their followers, which will increase your views by two times. You can collaborate with a fellow artist or band to amplify your brand awareness. There are some rules you should follow while collaborating: 

• Always approach a channel that has a similar amount of followers, so that the collaboration is profitable for both of you. 
• Make sure you get full access to their fan base. 
• Start promoting your collaboration videos through social media before the video is released. 

5. Reach out to influencers and music blogs 

In this digitized world, influencers play an important role in building people’s opinions about almost everything. If an influencer promotes your music in their channels or social media pages, you will instantly get on the radar of their vast fan base. Go for an influencer whose fan base consists of your target audience. Music blogs are widely popular among music-lovers. They rely on these blogs to get acquainted with new music in their favorite genre. Submit your music to the most popular music blogs in your genre. You will easily get noticed by the industry and the audience if you manage to get placed in them. 

6. Use content marketing 

Content marketing is highly effective for any kind of promotion. The internet is run by content right now. You can write a press release before you release your tracks or album to create hype. Add relevant keywords in the content so that it appears higher in the search results. Content marketing helps you build a strong SEO that can be beneficial to your music career in the long run. 

7. Hire professional promotional services

 Musicians dedicate all their energy and time to their work. They barely have any time left for all the promotional work. You can always hire a professional service to do the promotional works. Some services are completely free but they can have ads and spam. Hence, go for a reputed video promotion site to get better results.